About Rexford Insurance Solutions
Most insurance problems don't announce themselves at renewal. They surface at the worst possible moment — a claim, a passing, a transition — when the distance between what a policy says and what it actually does becomes painfully clear.
Jonathan Perles
Rexford Insurance Solutions
Background
Jonathan Perles comes from a background in family office and complex operations — environments where insurance isn't a checkbox, it's a load-bearing component of a larger financial and estate plan.
That background made something clear: the most consequential insurance gaps aren't usually about the wrong product or the wrong carrier. They're about the distance between how a policy is written and how it actually functions in the real-world context of a family, a business, or an estate.
Rexford Insurance Solutions was built to close that distance.
Why Rexford
Most brokers are good at placing coverage. Fewer are equipped to ask the harder question: when something goes wrong, will this policy actually do what we think it does?
For families navigating estate planning, business owners managing succession risk, real estate investors protecting assets across California, and executives with complex exposures, the answer to that question matters more than the premium. Rexford was built for clients who understand that distinction — and want an advisor who does too.
"Education. Risk Management. Insurance."— Jonathan Perles, Rexford Insurance Solutions
The right coverage for the right reason — or not at all.
That's what we do. Educate. Advise. Insure.
What We Do
Rexford works alongside business owners, healthcare operators, families, and real estate investors — aligning insurance and risk management with the way you actually operate.
Our clients come through family offices, CPAs, attorneys, and wealth managers who already have the relationship. We collaborate with the team and enjoy bringing the different pieces of the puzzle together.
Beyond insurance, our team brings 20 years of operating experience inside complex businesses across real estate, investment banking, family offices, and business development. Risk management was never optional. It was part of the job every single day.
We don't just place policies. We advise on risk.
How We Work
Most clients already sense where the gaps are. Rexford's job is to ask the right questions and give you a clear answer — not to steer you toward a product that happens to be available.
The question isn't which policy to buy. It's whether the insurance structure integrates correctly with the estate plan, the business succession plan, and the broader financial picture.
Insurance that isn't coordinated with legal, tax, and financial planning creates gaps. Rexford works alongside California estate planning attorneys, CPAs, and financial advisors — because siloed planning has consequences.
Coverage placed today needs to perform years from now. That requires ongoing review, not a set-it-and-forget-it approach — especially as family circumstances, asset values, and tax laws evolve.
Why Rexford
Most businesses don't need a full-time risk manager. They need someone who functions like one — someone who understands their operations, monitors their exposures, and stays ahead of what they don't have time to track.
That's the role Rexford plays. Not a broker who calls at renewal. Not a vendor who places a policy and disappears. A risk management partner who sits alongside your CPA, your attorney, and your leadership team — and keeps the insurance side of your operation running the way it should.
We handle the audit. The loss analysis. The carrier conversations. The contractual requirements buried in your vendor agreements. The coverage structure that needs to hold up under scrutiny — not just look good on paper.
So you can run the business.
We don't wait for renewal to review your program. As your business changes — new contracts, new locations, new hires — we stay ahead of the exposure.
We work directly alongside your CPA, attorney, and financial team. Risk management doesn't happen in isolation — and neither do we.
Every engagement starts with a clear-eyed look at what you have. Most clients are surprised by what we find. All of them are better off knowing.
The infrastructure of a risk management department — without the overhead. You get institutional-level attention without adding to payroll.
Market Access
Rexford Insurance Solutions collaborates with Highland Capital Brokerage, CRC Group, AMWINS, and Warner Pacific — bringing the infrastructure, carrier relationships, and market access of a national firm with the focus of an independent advisor.
Market Partner
One of the nation's leading providers of specialty and hard-to-place risk — providing access to excess and surplus lines markets for complex commercial, property, and liability placements.
Market Partner
A leading wholesale insurance broker with deep specialty market relationships across property, casualty, professional lines, and programs for complex or non-standard risk.
Market Partner
A specialized insurance distribution partner with deep carrier relationships across life, health, and employee benefits — supporting complex individual and employer-sponsored insurance structures.
Market Partner
A national brokerage general agency providing Rexford with life, annuity, and advanced markets infrastructure — carrier appointments, case design support, and compliance resources across complex insurance and estate planning strategies.
Rexford also collaborates with additional wholesale, specialty, and national market partners depending on client need and risk profile.
No pitch. No pressure. Just a clear-eyed look at what you have, what you actually need, and whether Rexford is the right fit to help you get there.
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